Context: This Mobile App ‘work-stream’ was part of an overarching Group level eCommerce programme which I was managing for Acromas Group:
I led the mobile work-stream for The AA to deliver a series of highly popular apps for customers to enjoy the use of travel and leisure services and features on their mobile devices. I established and managed a dedicated mobile team, retaining the design, integration and test functions in house and outsourcing the development.
During peak production, the programme was achieving a launch rate of one new branded mobile app every 6 to 8 weeks. Many of the apps were free, attracting new customers to the brand with really useful, easy to use and good fun features. The apps were mainly designed to run on Android, iPhone and iPad devices.