Offline marketing activities were used initially to promote the twitter channel. Advertising campaigns encouraged visitors and locals to follow @StIvesTweets. Methods included a banner campaign on local tourist buses, a small card distribution campaign and inclusion on a prime location high-street advertising banner.
A complimentary Facebook page and custom built Facebook application (facebook.com/StIvesTweets) have also been launched with linked user journey / integration between all three (Twitter, FB and website). Most of the Social Media effort is concentrated on Twitter.
At the time of writing this entry, no paid search campaigns had been launched for this particular project. Have engaged in successful paid search, PPC, display advertising etc with some of our other sites and on behalf of our clients and we are currently considering options for this particular project. … Read more about paid search>
I have explored this idea, through a ‘lean design’ and developed a tangible set of assets to launch. The web and mobile site and social media channels are wholly owned by my limited companies. All ongoing maintenance, social media engagement (FB and Twitter) and commercial arrangements and affiliations with local business, continue to be administered and managed by me. This initiative is still in relative infancy and evolving and Social Media activities are currently more active on Twitter than Facebook.