I was brought into this business, a recognised industry leader in the online market place, to lead a contingency action project to test out an upgraded B2B solution which was to be deployed into restaurant partners across the UK.
Responsible for Digital Product Management, my mission was to design and build a compelling customer centric experience for our visitors that would provide sustainable incremental growth in online revenues for HRP. Responsibilities included the identification and implementation of a new operating model for the business.
Over the past 10 years there has been a marked change in IT strategy and platform hosting strategy across business sectors as companies have moved to cloud based services. Migration strategies can appear complex and daunting. This article provides a simplified view of three popular cloud migration paths.
I managed the design and build of this neat mobile banking product which allows customers make a pay in cheques from their mobile phone by taking a photo of a cheque. This product is designed for retail and business customers.
Group level multi channel eCommerce programmes deliver substantial returns on investment for large businesses. Incremental EBIT benefits will be achieved by leveraging group-level purchasing powers, and by standardising methods, skills and technology across multiple lines of business. Having the right controls and governance in place is critical
I was employed by the Advanced Analytics team. I managed a project which leveraged actionable customer insight to deliver 'decisioning' capability to call-centres through the agent desk-top environment. This was web-based desk-top application that advised agents which product or service recommendation to put forward for each customer.
I've managed the design build and launch of 11 websites over as many years. Click though on these hyperlinks to see more about three of the larger website where I had end to end responsibilities for the complete project life cycles, from ideation, design, through build and test to launch.
I was invited back by the CMO 18 months after my original eCommerce Strategy assignment to deliver some of the low hanging fruit. Projects included website (and payment journey) redesign, online marketing improvement programme and delivery of new mobile web-app (a first for this global brand).
Web analytics for most public facing website will confirm that the majority of website visitors are using mobile devices. Applying mobile-first principles to responsive web design will lead to a 'mobile friendly' user experience and is now generally regarded as good practice[..]
Adaptive Design websites are low cost scalable mobile web apps where content is optimised to render perfectly on mobile devices. A year after launching my own adaptive mobile product, I replicated the same design for one of my global clients and integrated it into their back-end systems[..]
Most people are aware and familiar with the commercialisation of Social Media with ad-tech and retail. We extend brand reach and content distribution, drawing the reader onto monetised content on other websites and online retail platforms. With global reach and unimaginable audience levels it’s a gift to digital savvy businesses.