Two new websites were designed to improve the way products were promoted through new self-service channels and user experience. Financial services and products included motor insurance, home insurance, personal investments, roadside assistance. Retail products included books, magazines and package and cruise holidays. One of the websites required a complete new content management system and the other site required a new version of the existing CMS with additional workflow to enable greater control over the content by the business.
The business case for two new eCommerce websites relied on incorporating the redesign projects into a Group level programme and spreading the costs, expertise and benefits across the multiple brands.
I led both website redesign projects through full life-cycles, from initial ideation, business case/feasibility, to requirements capture. I managed the supplier selection, and continued to programme manage both initiatives through the discovery phases, design iterations, build and integration, test and successful and timely public launches.
This was my first exposure to multi-channel multi-brand eCommerce programme management, which has since become more mainstream in particular with well-known brands now providing online market-place solutions.