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Online self-service drives EBIT

Online customer self service functionality delivers substantial upsides to EBIT.  It's not difficult to identify and measure the business benefits of a new online self-service. It helps if agreement has been reached, in advance of launching the service, on the attribution model and benefits recognition  (using standard metrics, benchmarks and KPIs).  An obvious example

By |November 1st, 2016|Categories: Blog|Tags: , , , , |Comments Off on Online self-service drives EBIT

Augmenting Customer Insight with AI and Big Data

An example of actionable customer insight would be information about a customer's propensity to respond to 'call to action'. Ideally we'd like to access this information, in real time and across any given channel.  Actionable customer insight can be automatically derived using algorithms that apply rules and logic. These algorithms based on simple business rules

By |July 4th, 2013|Categories: Blog|Tags: , , , |Comments Off on Augmenting Customer Insight with AI and Big Data