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Online marketplace next evolution?

A central idea behind the online marketplace has been taken from the high street department store where many different brands and products are all available under 'one roof'.  This is where I'd draw a line under the similarities, as an online marketplace takes the model to a new level. There is no need to

By |October 15th, 2019|Categories: Blog|Tags: , , , |Comments Off on Online marketplace next evolution?

Need a Product Manager, will a Project Manager suffice?

Question 1: I've been told I need a Product Manager, will a Project Manager suffice?  The adjectives suggest that they are an entirely different kind of 'Manager'. Answer 1: The paradox is that the very same manager can most probably perform each either job function as there is an overlapping set of underlying skills

By |April 6th, 2019|Categories: Blog|Tags: , , , , |Comments Off on Need a Product Manager, will a Project Manager suffice?

Three popular cloud migration paths

Context. The last 10 years has seen a marked change in IT strategy and platform hosting strategy across business sectors as companies have moved to cloud based services. This article  provides a simplified view of three different cloud migration paths.  At the time of writing this  update (Feb 2020) it appears that most

By |November 5th, 2018|Categories: Blog|Tags: , , , , , |Comments Off on Three popular cloud migration paths

Top 5 risks when launching a website or app

Launching any new product is fraught with risks. Focussing on just the 'top 5 risks to mitigate' when launching a website is, itself, a risk.  It is a good start, but it is just a start. It is considered best practice to exercise a full and comprehensive risk assessment for any online venture.  Risks

By |July 6th, 2018|Categories: Blog|Tags: , , , , , , |Comments Off on Top 5 risks when launching a website or app

Online self-service drives EBIT

Online customer self service functionality delivers substantial upsides to EBIT.  It's not difficult to identify and measure the business benefits of a new online self-service. It helps if agreement has been reached, in advance of launching the service, on the attribution model and benefits recognition  (using standard metrics, benchmarks and KPIs).  An obvious example

By |November 1st, 2016|Categories: Blog|Tags: , , , , |Comments Off on Online self-service drives EBIT

Responsive vs Adaptive vs Apps

The best mobile experience for your customers and best outcome for your business may be delivered by a mobile web-app (aka adaptive web). But you may be bucking the trend if you go with a web-app instead of building a downloadable mobile app or just going for the one-size fits all 'mobile first' website design. 

By |July 6th, 2015|Categories: Blog|Tags: , , , |Comments Off on Responsive vs Adaptive vs Apps

Content commercialisation with social media and ad-tech

Business and Technical Integration of Social Media  Commercialisation of Social Media with ad-tech and retail is a phenomena most people are aware and familiar with.  Social Media is used to extend brand reach and content distribution, drawing us to other sites, platforms for monetised content and online retail. Visitors are surreptitiously compelled to

By |January 15th, 2015|Categories: Blog|Tags: , , , |Comments Off on Content commercialisation with social media and ad-tech

2014 ‘social media marketing’ with Facebook?

Here are some reasons why, in 2014, I thought that channel integration of facebook was a good idea for online marketeers. Social networks lend themselves to the sharing of great ideas, products and brand advocacy. Successful social media posts and interactions can drive visitor traffic to  product landing pages and booking engines

By |September 10th, 2014|Categories: Blog|Tags: , , , , |Comments Off on 2014 ‘social media marketing’ with Facebook?

Augmenting Customer Insight with AI and Big Data

An example of actionable customer insight would be information about a customer's propensity to respond to 'call to action'. Ideally we'd like to access this information, in real time and across any given channel.  Actionable customer insight can be automatically derived using algorithms that apply rules and logic. These algorithms based on simple business rules

By |July 4th, 2013|Categories: Blog|Tags: , , , |Comments Off on Augmenting Customer Insight with AI and Big Data

How to get ahead of the curve online.

This article was first published on 26th June 2010 on my first professional website. What strikes me is the paradox that technology and method have massively evolved over the period, yet we still face the same challenges and business priorities.  This short paper  looks at ten ways to getg ahead of the curve online.

By |June 26th, 2010|Categories: Blog|Tags: , , , , , , |Comments Off on How to get ahead of the curve online.