customer insight

Home/Tag: customer insight

Online marketplace next evolution?

A central idea behind the online marketplace has been taken from the high street department store where many different brands and products are all available under 'one roof'.  This is where I'd draw a line under the similarities, as an online marketplace takes the model to a new level. There is no need to

By |October 15th, 2019|Categories: Blog|Tags: , , , |Comments Off on Online marketplace next evolution?

Augmenting Customer Insight with AI and Big Data

An example of actionable customer insight would be information about a customer's propensity to respond to 'call to action'. Ideally we'd like to access this information, in real time and across any given channel.  Actionable customer insight can be automatically derived using algorithms that apply rules and logic. These algorithms based on simple business rules

By |July 4th, 2013|Categories: Blog|Tags: , , , |Comments Off on Augmenting Customer Insight with AI and Big Data