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Need a Product Manager, will a Project Manager suffice?

Question 1: I've been told I need a Product Manager, will a Project Manager suffice?  The adjectives suggest that they are an entirely different kind of 'Manager'. Answer 1: The paradox is that the very same manager can most probably perform each either job function as there is an overlapping set of underlying skills

By |April 6th, 2019|Categories: Blog|Tags: , , , , |Comments Off on Need a Product Manager, will a Project Manager suffice?

Three popular cloud migration paths

Context. The last 10 years has seen a marked change in IT strategy and platform hosting strategy across business sectors as companies have moved to cloud based services. This article  provides a simplified view of three different cloud migration paths.  At the time of writing this  update (Feb 2020) it appears that most

By |November 5th, 2018|Categories: Blog|Tags: , , , , , |Comments Off on Three popular cloud migration paths

Top 5 risks when launching a website or app

Launching any new product is fraught with risks. Focussing on just the 'top 5 risks to mitigate' when launching a website is, itself, a risk.  It is a good start, but it is just a start. It is considered best practice to exercise a full and comprehensive risk assessment for any online venture.  Risks

By |July 6th, 2018|Categories: Blog|Tags: , , , , , , |Comments Off on Top 5 risks when launching a website or app

2014 ‘social media marketing’ with Facebook?

Here are some reasons why, in 2014, I thought that channel integration of facebook was a good idea for online marketeers. Social networks lend themselves to the sharing of great ideas, products and brand advocacy. Successful social media posts and interactions can drive visitor traffic to  product landing pages and booking engines

By |September 10th, 2014|Categories: Blog|Tags: , , , , |Comments Off on 2014 ‘social media marketing’ with Facebook?