The best mobile experience for your customers and best outcome for your business may be delivered by a mobile web-app (aka adaptive web). But you may be bucking the trend if you go with a web-app instead of building a downloadable mobile app or just going for the one-size fits all 'mobile first' website design.
Here are some reasons why, in 2014, I thought that channel integration of facebook was a good idea for online marketeers. Social networks lend themselves to the sharing of great ideas, products and brand advocacy. Successful social media posts and interactions can drive visitor traffic to product landing pages and booking engines
This article was first published on 26th June 2010 on my first professional website. What strikes me is the paradox that technology and method have massively evolved over the period, yet we still face the same challenges and business priorities. This short paper looks at ten ways to getg ahead of the curve online.